Our Brand

Manaaki whenua. Manaaki tangata. Haere whakamua.

Care for the land. Care for the people. Go forward.

This whakataukī reflects the overall ethos and guiding principle for those who call the Rangitikei District home. To be successful, caring for the land and its people must be at the heart of any plan for developing and deepening the Rangitīkei visitor experience.

Nothing has influenced the Rangitīkei District landscape more than the mighty Rangitīkei River, which lends its name to the district itself. It has carved its way from its headwaters in the Kaimanawa Ranges to the Tasman Sea in the south, forming passages of majestic river canons, alternating with quiet stretches of sparkling trout-laden

With the abundance of natural assets throughout the district, colourful villages, family-friendly activities and
dramatic rural landscapes, the Rangitīkei offers a lifestyle like no other, and is referred to by visitors and locals alike as 'the way life should be'. The people of the Rangitīkei are known for their welcoming nature, and it is a place where diversity is acknowledged and celebrated.

The people are looked after, the land is cared for, and the spirit is strong.

What's in a logo?

Part gifted by Nga Wairiki Ngati Apa, local tangata whenua in the southern parts of our district, the logo follows the Rangitīkei awa (river) from the Papa Cliffs in rural Rangitikei all the way to the waves at the Tasman sea.

Rangitīkei Aotearoa logo was designed to encompass our environment and our people.

Rangitikei Aotearoa Brand Logo