There is an old saying that "No man is an Island".The truth of this statement also applies to a business. A business cannot survive if it does not reach out to its community and adapt to changing circumstances. I believe this is especially true for a tourism business as we soon enter into our second year of Covid-19 closed borders.
But first a (very) brief history of our company, River Valley.
River Valley is a family-run tourism business that started in 1982 at the back of the farm, on the banks of the Rangitikei River, Pukeokahu district, east of Taihape. Four generations presently call this home, with two of those generations actively working in the business.
The original reason for the company's creation was the great white water rafting to be had on the Rangitikei River. While several different sections are rafted, the Grade 5 section has become the most well-known. In fact, international energy drink manufacturer Red Bull names it as one of the world's Top 8 rafting trips.
A variety of river trips are now offered ranging in duration from half-day to 5 days, and in difficulty from Grade 2 (easy) to Grade 5.
Horse trekking was another activity that was added early on, with treks from half-day to 8 days now being offered.
Over the years, River Valley has evolved. In the late 1980s, the first riverside building took place. This building was in the form of a Lodge with an ample communal lounge/dining space and simple accommodation. Over the ensuing years, further accommodation (much of it ensuited) has been added, as well as a sauna and spa area, and a conference room. The complex can now sleep, 80 people.